success stories
art of green
summary
new products with low brand recognition & online visibility. wanted to be picked up by major retailers like walmart
industry
cleaning products
marketing services
pay-per-click advertising
challenge
Art of Green had just entered the US with a small product portfolio and little to no market penetration. A subsidiary of AlEn USA – one of the largest cleaning products suppliers in Mexico – they needed help building online visibility, brand recognition, and sales for their eco-friendly cleaning products. Their ultimate goal for the year was to be picked up in-stores by Walmart and other large retailers.
solution
Our team created a new Google Ads account and built multiple Search and Display campaigns with a 5-figure budget across 9 months. We showcased lifestyle and graphic images, highlighted key efficacies in the ad copy, targeted relevant and competitive keywords, optimized audiences, zeroed in on target locations, and ran A/B tests in order to drive brand awareness, engagement, and traffic both online and in-stores.
outcome: 2019 results
%
search
%
display
Winner of Product of the Year 2020 & Progressive Grocer 2020 Editors’ Picks
Secured partnerships with Walmart, Target & Sprouts
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